Pistonhead is a world of : Hot Rods, Lowriders, apehangers, shovelheads, flame, throwers, tatto machines, shaved doors, scallops, jockey shifts and knuckleheads. A beer uniquely targeted against a very clear target group : the "Kustom Kulture". Kustom Kulture is a summa rising description of art, cars, music, haircuts and clothes that define youth culture that emerged on the USA west coast in the late 40's and beyond.
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